In Austria and Germany, the traditional costume known as Tracht always used to be the preserve of the ultra-conservative. But these traditional clothes – lederhosen for men and dirndl dresses for women – have recently become rather fashionable.
So says the BBC.co.uk article http://www.bbc.co.uk/news/magazine-19976271. Apparently, not only is the typical Austrian outfit seen on people in the countryside, it’s also everywhere in the big cities like Vienna (although in a less obvious form: the traditional green-collared jackets are an example). And it’s not only the locals who are falling back in love with the lederhosen and dirndls – when the fashion designer Vivienne Westwood visited Austria about 10 years ago, she said:
‘I do not understand you Austrians. If every woman wore a dirndl, there would not be any more ugliness’
The people of Austria seem to have taken note: recently, the shops that sell the ‘Tracht’ have been reporting big profits, and you can buy the outfits all over – not just in specialist shops. Maybe Londoners will catch on and start walking round dressed as Beefeaters.