Joe and the Juice

Joe and the Juice is the best smoothie & juice bar in the world. Everything’s made with fresh fruit and you have to be good-looking to be a juicer.
Not complaining.
The only downside is that they’re expensive- £3.85 for a small and £4.95 for a large but it’s totally worth it: my favourites are the “energy shake” and “Joe’s sweet kiss”.
Originally Danish, jatj has been in London for a few years and stores seem to be popping up all over: near Oxford St, in Soho and on the Kings Road. And here’s the good news- there are more arriving all over Europe! Hamburg, Germany recently got one, and others are rumoured to be opening up….

Joe and the juice

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